Frukostmingel hos The Packaging Arena

"Globalization, Technology and Competiveness in 21st century". Technology in next 10 years will play an unprecedented transformative role in the society and will even more dramatically influence further globalization. People, organizations, states will mainly compete trough ability to use technology in innovation, creativity and design. The paradox is that more technology we will use, the human brains and people talent will be really the only one long term competitive advantage for individuals, companies and countries.

"Redesigning Innovation - The 10 Best Practices of the Design-Lead Innovation Process". What´s the future of innovation consumer product branding? How can brands extend their relevance to all consumer touch points? How can inter-departmental teams best work together to achieve these new goals? And how can design-thinking optimize the marketing and product development process?