Case: Blossa

Two premium variants of Blossa lättglögg were new products from Pernod Ricard in 2009.

The bottles were designed by BVD, a design and branding bureau, and tested using eye tracking by The Packaging Arena as part of the design process. The tests were performed at Maxi ICA  Supermarket in Karlstad. The results confirmed that the bottle design was perceived as a premium product. Consumers described the bottle as clean and stylistically pure with an appealing shape. The design reinforces the perception of exclusivity. Consumers felt that the new design strengthens Blossa as a premium mulled wine. “By using eye tracking we get additional confirmation that we’ve got the design just right, and the design gains even more credibility”, says Catrin Vagnemark, Creative Director at BVD.