Billerud
Consumer tests ruled on color selection
Billerud chose to do consumer testing at The Packaging Arena to understand the impact of white standard off packing in comparison with brown packaging. The results of the tests showed that white paint on the outside and inside captured consumers ‘eyes and attention better than the brown color gjorde.I tests was also assessed consumers’ perceptions of premium and freshness. The tests were carried out with eye tracking, surveys and intervjuer.Resultatet used Billerud ago as the basis for a new sales materials for their products Billerud Pure Bright ®.
