BLOSSA
A stronger and more exclusive brand
Pernod Ricard wanted to make new premium versions of its Blossa easy mulled wine and turned to us at The Packaging Arena. We contributed with expertise and consumer insight by including Eye Tracking.Ett of our member companies, BVD stood for new, fresh and stylish design. Using Eye Tracking gives us further proof that we are in the right design. The design is made even more credible, says Catrin Vagnemark, Creative Director, BVD. The tests were made on the spot in the store and the result confirms that the bottle design is perceived as a premium to consumers. The form reinforces the experience of exclusivity and consumers think that the new design reinforces the impression Blossa as a premium mulled wine.
