PACSEM 2010 – PRESENTATIONS
"Redesigning Innovation - The 10 Best Practices of the Design-Lead Innovation Process".
Presented by Rob Wallace, Managing Partner at Wallace Church, Inc
What´s the future of innovation consumer product branding? How can brands extend their relevance to all consumer touch points? How can inter-departmental teams best work together to achieve these new goals? And how can design-thinking optimize the marketing and product development process?
Rob Wallace, Managing Partner of the Manhattan and San Fransisco based global design consultancy Wallace Church Inc. will detail first hand experiences in designing and launching some of the world´s most recognized and successful brands. He will outline the 10 best Practices that drove these most successful innovations. Rob’s current clients include Procter & Gamble, Nestle, Coca-Cola, Target, Anheiser Busch, Dell, Bacardi, Colgate-Palmolive, Unilever, L’Oreal, Callaway Golf and more than a three dozen global consumer brand corporations of equal caliber.
"Globalization, Technology and Competiveness in 21st century"
Presented by Jan Mühlfeit Microsoft, Chairman Europe at Microsoft Corporation
Technology in next 10 years will play unprecedented transformative role in the society and will even more dramatically influence further globalization. People, organizations, states will mainly compete trough ability to use technology in innovation, creativity and design. The paradox is that more technology we will use, the human brains and people talent will be really the only one long term competitive advantage for individuals, companies and countries.
Jan Mühlfeit is responsible for representing Microsoft Corporation and engaging with governments, large corporations, key partners and academic elites both cross Europe and on a global level. His goal is to ensure that Microsoft continues to act as a relevant, trusted and valuable partner that listens and contributes to enabling long-term growth, local economic competitiveness, job creation and innovation both in public and private sectors.
"What’s love got to do with it? "
Presented by Linda Björk, CEO and Partner of Amore. Amore was voted Swedish Design Agency of the Year 2009 in Regi and DI's yearly client satisfaction study
As retail markets around the globe are maturing we have all been told that, in order to be successful, we need to tap into what matters to people beyond the functional. But what does that really mean? How does it actually work when you build a brand based on the emotional drivers of the consumer? How do you create packaging design that satisfies the emotive needs of the consumer? These questions gave birth to Amore’s proprietary tools, amongst them Love at First Sight® and Emotional Positioning™.
Linda Björk, CEO and Partner of Amore, will share her findings and select case studies on how to use emotions to build successful retail brands. Amore was voted Swedish Design Agency of the Year 2009 in Regi and DI's yearly client satisfaction study
"Keys to successful innovation together with customers"
Presented by Per Kristensson, Associate Professor Psychology at Service Research Centre, Karlstad University
“You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple – we want to hear it” is one of many examples of how companies are trying to involve their customers in the co-creation or co-development of new products and services. Many companies, such as Nokia, Lego, P&G and Microsoft, view their customers as important resources when they develop new products.
“Product development for developing consumers: Tetra Classic Aseptic case”
Presented by Anette Immelborn, Manager Package Design at Tetra Pak
Tetra Pak commit to make food safe and available everywhere. Key to deliver on our promises is to provide ambient packaging systems based on aseptic technology to our customers. What are the consumer and retail trends in developing markets? How does Tetra Pak develop new products which meet increasing needs of functionality on developing markets? Anette will share insights from developing markets in general as well as development and launch of a new Tetra Classic package product in particular.
"The rationale behind emotional package design"
Presented by Hans Knutsson, Design Director & Urban Karlstam, Brand Strategist at Motherland.
Modern or contemporary vs. Traditional design in the wine industry - how to build a quality safe net and gain confidence through intelligent package and label design.
"BASF's vision for Packaging raw materials"
Presented by Dr Axel Grimm from BASF-The Chemical Company
From five identified trends in the consumer packaging industry; solutions today and solutions that are about to come.
"The Intelligent Prepress Supply Chain"
Presented by Jan De Roeck, Director Solutions Management at EskoArtwork
In economically challenging times for the packaging industry, it is a valuable differentiator to understand customer requirements better than your competition and to convert those requirements into services or products faster than your competition. This presentation showcases a number of new packaging prepress technologies which will inspire you to increase your effectiveness in packaging pre-production, widen your service offering to your customers and protect your profitability.
"Idea Booster - Emballator Mellerud Plast's method of working with ideas"
Case presented by Jeanette Svanqvist, Sales Manager from Emballator Mellerud Plast
"World Trend Report 2010"
Presented by The Packaging Arena
Mikaela Dyhlén, moderator
Mikaela Dyhlén will guide us through the day and will serve us with personal insights from around the world. Mikaela Dyhlen is Head of Strategic Insights at BVD Design & Branding; a design agency in Stockholm specialized in retail branding and packaging design. Formerly Head of Brand Strategy and Strategic Research at MTV Networks Europe, Mikaela's expertise is providing insights and inspiration to companies and individuals, driving brand- and creative development. Mikaela regularly lectures on retail and packaging trends and organize retail inspiration tours around the world.
Pacsem 2010 will be held in english and we will see a mix of international speakers as well as speakers from Sweden. We wish once again that the conference will be even larger than last year when Pacsem became the largest packaging conference in Scandinavia with over 200 participants!
